Your eyes do not deceive you. You’re looking at two new Long Beach New Era lids. These are the real deal! We don’t have a ton so snap ‘em up while you can. Click here to buy them now.

By popular demand… Seriously we can’t listen to any more guys ask us why we don’t do this one in men’s shirt.  So, here ya go!

And, we made a few on wifebeaters too!

Ladies check out the fresh new tops from So. Cal…

Here’s the homey fresh off of “Summer Vacation.”

We’ve just unwrapped the new Rogue Status summer and its pretty damn hot.

Ladies, check out the new stuff from Cardboard Robot!

We’re peeling the packing tape off the boxes and giving you the first glimpse at a few new pieces for Summer, available online for a limted time.

Limited Edition Tattoo Series v1

LB Crest With Chrome Foil

Kids Baby Bottle Tee: 12% Alcohol By Volume

Kids Bro-Man Tee

So, “Sex And The City” has got all the ladies hoppin’ to the theater.  Well, here’s one for the guys, and it’s pretty damn funny.  Psycho Mike at KROQ gave us the tip on this one. Enjoy.

If you’ve never seen nor heard Travis Barker remix today’s latest hip-hop tracks, you’ve been missing out. Check his latest remix of Busta Rhymes “Don’t Touch Me”…It’s so DOPE

One our friends was eating lunch on the West Side of LB and ran into this dude and snapped a pic. Not only is he rockin’ our tradmarked “LB” but he’s got our new “W” as well.  We’re launching a new line next year and the “W” is the logo. You’ll see it around soon.